For years, Johnnie Walker conducted Scotch tastings for men and women of excellent taste all over the country. But with the roll-out of an all-new celebration - The House of Walker Experience - Johnnie Walker wanted an event that lasted beyond the last glass of Scotch.

To transform a one-off event into an experience that continued on, we created a social media strategy based on consumers showing off their new-found Scotch knowledge in real time. In addition to Facebook, Twitter, and Foursquare integration supported by traditional CRM digital tactics, the program required the full development of an online RSVP system, complete with mobile check-in capabilities.

 Watch our video for a taste of the program's success.