Pollival Allergy Pollenmonster
Client: Ursapharm, Pollival
Agency: portvier
Producer, portvier: Mike Fees
Art Director, portvier: Pascal Elsen
Photographer: Martin Repplinger
Design, 3D Artist: Oliver Navarro Schrøder
Portvier reached out for help with the development of a CG pollen-monster for the key-visual of a marketing campaign surrounding an allergy-fighting, natural medicine. The monster should consist entirely of allergy-causing flowers, pollen seeds, and grasses to visualize the threat for people suffering allergic reactions to pollen. We explored several directions and ended up with a design that was once again a balanced version of two extremes. The challenge was to neither have it look too scary on the one side nor too friendly on the other. Additional stages of research and development are showcased below. Don't walk on the grass here, folks!
