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    Get the most out of every drop. This claim posed the concept of Shell's "Fuel Economy" spots. The idea was to create entire sceneries and images … Read More
    Get the most out of every drop. This claim posed the concept of Shell's "Fuel Economy" spots. The idea was to create entire sceneries and images out of a single drop of liquid. These styleframes were created as part of the pitchwork. The initial styleframes secured the job and were later used as a visual guideline for stardust's production pipeline. Read Less
    Published:
SHELL 'FUEL ECONOMY' STYLEFRAMES
Agency: JWT London
Production Company: Stardust Studios NY
Client: Shell 
Appearance: Stash#59
 
Get the most out of every drop. This claim posed the concept for Shell's "Fuel Economy" spots. The idea was to  create entire sceneries and images out of a single drop of liquid. These styleframes were created as part of the pitchwork. The initial styleframes secured the job and were later used as a visual guideline for stardust's production pipeline.