Agency: Sweetrush, San Francisco
Client: disclosed
Creative Director Agency: John-Carlos Lozano, Chris Nelson
Direction, Design, Animation: Oliver Navarro Schrøder
This Internal promo video for a bank targets their own employees to take an anti money laundering training program. Besides showcasing the video through the usual channels, it should also run inside elevators. This came with the necessity of creating it in a way that it could be understood without sound - hence the subtitles. The challenge was to find an appropriate style for this serious topic. The client was open to an illustrative solution but wanted it in no shape or form to look cartoony. The result was a charming and somewhat sophisticated illustration style that is able to build a visual bridge to the character of the company.
ANTI MONEY LAUNDERING TRAINING
PROMO ANIMATION
