Brief
Devise a creative strategy for an art and design tool and material supplier
Concept
I created the company White Space, with the strap line ‘...but not for long!’ White Space’ would act as a quality starting point for any artistic project, taking the fear away from the blank page. The company addresses the need for the ability to test products and to build a creative community in-store and online.
White Space Testing Box
This scheme allows customers to explore and test a variety of art supplies before commiting to buying the full sized item. The drawer like box would include explanatory cards which would link to an Interactive and Review Space online where more product information and reviews could be accessed.
This scheme allows customers to explore and test a variety of art supplies before commiting to buying the full sized item. The drawer like box would include explanatory cards which would link to an Interactive and Review Space online where more product information and reviews could be accessed.
'White Space' Promotion
The ‘white space …but not for long’ slogan describes the key message behind the brand of transforming a blank space into something exciting. Applying an eye-catching splash of colour to a white London taxi would memorably communicate the message of the brand across the city.
The ‘white space …but not for long’ slogan describes the key message behind the brand of transforming a blank space into something exciting. Applying an eye-catching splash of colour to a white London taxi would memorably communicate the message of the brand across the city.
