Diane Kaern, an accomplished sales and finance manager of Mountain View, CA, has a strong background in operations for multi-national corporations. She held management positions at Hewlett-Packard, a Fortune 100 company with billions in sales in markets worldwide.
For global companies looking to expand, successfully entering and navigating emerging markets is crucial. Though growth has slowed, the increase in GDP of these economies is still on track to outperform more established markets by over two percent. Additionally, consumers from emerging economies in Southeast Asia, Africa, and Latin America are projected to make up 40 percent of all global spending in the next two years.
The opportunities presented by emerging markets also carry notable risks. Multinationals must compete with local companies for customers and conduct business under unfamiliar regulations. External events such as political crises can also impact these markets.
Companies can mitigate their risks by using more mature markets as a gateway into less established ones and drafting contingency plans if political or military conflict disrupts any part of their supply chain. Multinationals should also seriously consider the needs and circumstances of target consumers and form strategic partnerships with local businesses, if viable.
For global companies looking to expand, successfully entering and navigating emerging markets is crucial. Though growth has slowed, the increase in GDP of these economies is still on track to outperform more established markets by over two percent. Additionally, consumers from emerging economies in Southeast Asia, Africa, and Latin America are projected to make up 40 percent of all global spending in the next two years.
The opportunities presented by emerging markets also carry notable risks. Multinationals must compete with local companies for customers and conduct business under unfamiliar regulations. External events such as political crises can also impact these markets.
Companies can mitigate their risks by using more mature markets as a gateway into less established ones and drafting contingency plans if political or military conflict disrupts any part of their supply chain. Multinationals should also seriously consider the needs and circumstances of target consumers and form strategic partnerships with local businesses, if viable.
