Nice One.

A New York Style deli / Cafe located at
Jewell Station Brunswick Melbourne. The goal

was simple good coffee & great sandwiches.
The space also functioned as an edible garden
for the kitchen and a gallery space showcasing
local artists.

Our goal was to create a branding system that 
reflected the streets of New York but was simple
straight forward and above all fun.

Inspired by the Streets of New York city
we looked to reference two prominent aspects:
The cities famous underground railway signage/
way-finding system and the vibrant street art.
Combining these two aspects gave the system
a sense of play, unpredictability and fun.