Heavy IPA is the latest release from beer mystics 3 Ravens. This lates effort is a heavy double IPA that celebrates the 2018 hop harvest utilising some of the breweries favourite hop varieties. This highly anticipated release is a limited edition is definitely going to pack a punch.
The goal for the studio was to bring the old packaging (previously little ravens) in to the new brand styling whilst making it feel fun energetic and exclusive. First up we looked to source all black cans to create the look and feel of exclusivity additionally we wanted to tie in this notion of celebration - here we looked to artists like Keith Haring and Jordy van den Niewendijk for inspiration and generated our own streamer like pattern. The result is super fun can design that feels fun and almost Memphis like.