PREZENT
Branding for a sustainable gift shop
Prezent is a cute little shop in Budapest, right next to the River Danube and near Buda Castle, selling sustainable goods such as Hungarian designer clothes, bags, green gifts and delicacies. They want to raise awareness to the importance of a sustainable future, selectingt the products with the most possible care. The name 'Prezent' also reflects that philosophy, suggesting to stay present by making conscious decisions, protect your environment, don't wait for others to take care of the future of the planet. The logo is based on the shape of a dandelion, which is often associated with the protection of nature and the usage of renewable energy. Most of the branding elements are made following this line of thinking, the logo can be used as a stamp for the gift bags or business cards, which is cheaper and more eco friendly solution. The map of the shop's location is also printed by risograph instead of polluting ink.
• client \ Prezent Budapest
• art direction \ Halisten Stúdió
• graphic design \ Barbara Bernát - Halisten Stúdió
• photography \ Richárd Kelemen, Barbara Bernát
The Map
A map was also commissioned to help tourists find the shop. It also serves as a nice little gift, reminding the customers of Budapest, it's sights, and the experience they had at Prezent. The risograph print is made by RisoPlant.
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