This project entails the design of a corporate identity and typeface representative of a South African heritage site.
ʼn Chose to develop a typeface and identity based on the Maboneng district in Johannesburg. The Maboneng Precinct
is aprivately funded urban development on the eastern side of Joburg’s central business district.
The brochure contains separate cards dedicated to selfie seekers, creative thinkers and backpackers,
whilst providing info on Maboneng.
The calendar is erasable and can be written on using white-board markers.
There are twelve interchangeable cards for each month of the year.
The posters are interactive. The first poster has a doodle area for creatives, the second serves as a frame for selfie seekers. The third poster is placed on sidewalks to create a rest stop for backpack travelers (this is based on my target audience mentioned later).
Maboneng is brimming with tourists and creatives mostly due to a large diversity of hipster restaurants, galleries
and backpacker-hotels. The district’s creative scenery makes it perfect for taking photos. Therfore, the
above deliverables where designed for selfie seekers, creative thinkers and backpackers.
