Laché Oosthuizen's profile

No noodle left behind

IPSA: Student Gold Pack 2017
No Noodle Left Behind
This distribution carton can be separated to produce two separate on-the-shelf units in which varieties of the product is then displayed. The design and material makes the product easy to distribute, assemble and identify

The brief asked that we design a retail-ready distribution carton for any mass-market product. This carton should be
durable enough for distribution, carry a large amount of product and fit into standard store-shelves. Most importantly,
the carton should be easy to assemble and communicate the chosen brand identity.
The rectangular carton can be easily distributed and taken apart to produce two in-store display boxes. Each carton can contain up to 12 packets of noodles of two different flavours. The design contains designated perforated and creased lines with straightfoward assembly instructions
The design is practical, easy to assemble and can be placed into standard store shelves.
The secondary packaging reduces the need for individual unpacking and keeps varieties of the product
together. The packaging also lessens the odds of the product getting damaged.  

This project was chosen as a finalist in the Graphic Design category of the 2017 IPSA Student Golpack Awards
No noodle left behind
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