Branding of Behaviourally Speaking
Background
Behaviourally Speaking is an event hosted on occasion through Gravity Ideas in order to promote the behaioural science industry. The event is guided by an overarching theme that dictates the speakers and the panel discussion. For more information on the event, you can read this article.
Objective
To create a brand and related material that communicates the essence of the Behaviourally Speaking event.
My Involvement
- Visual research of images, font types and layout
- Creation of mock-ups and proposals
- Translation of graphs and visual elements to meet the brand specifications
- Layout, typeface, colour and visual elements approval and finalisation
- Managing communication between stakeholders
- Providing a finalized digital and printed version of the document to client
- An email campaign to promote sign up for the event.
- A website page to promote sign up for the event.
- A feedback survey to be launched after the event.
Output
1. The logo of the brand
2. Posters to promote specific behaviours
3. Social media campaigns and posts
3. Other outputs I was involved in that are not publicly available, includes:
- An email campaign to promote sign up for the event.
- A website page to promote sign up for the event.
- A feedback survey to be launched after the event.
