Gravity Ideas is a leading international behavioural design consultancy based in Cape Town, South Africa. Gravity Ideas is known for having an innovate perspective on the financial industry.

Increase conversion rate of the website by improving the user journey to the contact page and the users understanding of the services and brand.

- Visual research of images, font types and layout.

- Research and analysis of current user journey. 

- Creation of wireframes, storyboards, process flows and sitemaps. 

- Development of visual elements to aid in communication.

- Develop UI mockups to clearly illustrate how sites function.

- Incorporation of feedback by stakeholders into the final design. 

- Implementation of wireframes to functional website.

- Maintained brand’s stylistic identity though out design. 

Most of the findings are confidential. However, the website is currently available publically, here.

This website has a user journey that nudges the user to the contact page, after taking them through the service offerings.

The visual elements aid the user in understanding the service offering and its process.