What about water?

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WHAT ABOUT WATER?

CLIENT: ADOBE LIVE STREAM
TYPOGRAPHY / CRAFTS / GRAPHIC DESIGN / PHOTOGRAPHY / VIDEO

Every year on the 22nd of March we celebrate the “World Water Day”. A collection of five posters and a video for this special day have been designed during the Graphic Design Adobe Live Stream in San Francisco.

Often, water awareness campaigns are “asking” the viewer to change his/her behaviour, highlighting the importance of freshwater. In contrast, the phrase “What about water? Watever, who cares!” has being used for this poster collection, calling the viewer to question his/her way of thinking towards the importance of water.

In earlier experimentations, during a self initiated project in collaboration with Jakob Ritt and Yunxin Stella Wang, we came up with a technique where oil based and water based liquids were “mixed” to create interesting shapes and distortions that can be used for design outcomes.

Inspired by these experimentations, this technique has been used in order to bring the water element to the project in a more unique and interesting way.

A step by step presentation of the creative process is presented below.

Technique development: Jakob Ritt, Tina Touli, Yunxin Stella Wang

Special thanks to: Kristine Arth, Michael Chaize, the Adobe live team, Anna Lascsik, Lisa Touli