Design Objective:
The goal is to create a t-shirt design that utilizes four spot colors and represents
North Carolina. The shirt will be used in the tourism industry of North Carolina and sold in gift shops.
Design Brief:
Throughout the creative development process for my design, I continuously went back to my research to find elements that best embodied North Carolina. I designed each element in silhouette form to stay within the screen printing and color limitations. This approach not only allowed my design be bright, colorful, and eye-catching, but it also allowed me to apply both positive and negative aspects of the t-shirt for depth and dimension. I used simple shapes as shadows as not to overwhelm the design. The warm and cool colors of the t-shirt complement each other well giving a visual balance to the overall work. The single stroke between each layer serves two purposes; it separates each layer to make the design clean and modern and also helps in reproduction.
