Project Objective:
Create full identity for a food truck business. Use promotional items such as a food truck and packaging items.
Project Brief:
The Mad Batter is a food truck that sells whimsical and delicious treats. The logo reflects the whimsical aspect. The mark is a cherry shaped like a heart to represent the love that is put in to each treat. To further the business I created patterns that can be translated onto the food truck and the packaging items.
