DIGICAPE CHRISTMAS - #HINTHARDER
For this campaign we decided to give our ad-space to our customers - helping them to tell their loved ones what they REALLY want for Christmas. With a well timed (well before Christmas) radio campaign we told listeners to #hintharder for Christmas by sending us their wish-lists and personal info. We then created a series of mini ads which we rolled out on social media. While each ad was aimed at one husband, wife, son, aunt or boyfriend - the campaign as a whole still communicated that Digicape is the place to go to get something for everyone!
PHASE 1:
RADIO
PHASE 2:
SOCIAL MEDIA ROLL-OUT
