I was asked to brand my neighborhood, Sahel Alma—a charming village situated in the Keserwan District of Lebanon.

I conducted extensive research on the area and surveyed my neighbors, revealing that Sahel Alma is a tranquil, family-oriented area with picturesque sceneries and greenery. However, the community lacked a sense of togetherness, where residents are barely acquainted with one another.

The visual identity I created portrays the calmness and serenity of Sahel Alma. Moreover, the app has been designed with the purpose of fostering connections, bringing people together, and ultimately building a stronger sense of community within the neighborhood.