Salwa is a self-made entrepreneur from Saida, Lebanon, who has found her baking haven in London. Salwa’s bakery embodies perseverance, hard work, and a profound love for baking.
The brand identity impersonates Salwa herself: a Londoner with Lebanese roots. Its contemporary, modernist visual identity, draws inspiration from Levantine geometric shapes, reminiscent of small mignardises. This design also pays homage to her Lebanese heritage and mirrors the precision she infuses into every aspect of her business.
Work done during my time at -scope Ateliers.
