The Foodie Awards is an annual awards dinner recognizing the culinary creations from regional Southern chefs. The strategy was to create an awards show similar to the Emmys but feature Southern culinary stars for excellence in culinary performance. Unlike traditional awards shows, this is not an awards show where everyone sits around waiting on their category, then comes on stage to grab an award. No, this is more of an “after party”.  We rolled out the red carpet (literally!) to recognize the best of the best in Southern cuisine. Project included strategy, logo development, marketing campaign, social media assets, stickers, tickets, and event theme.