Eat It Franchise Case Study
Jesse Blanco Productions.
Direct franchise strategy and brand development for Jesse Blanco Productions Parent Brand.
Franchise Strategy
As the parent company behind the Eat It portfolio of brands, it’s important to understand the relationship between the entities. We felt it was important to create a logo that goes with the existing brand identity but is more polished and refined. Our goal was to keep it simple but add a touch of personality.
Brand Identity
The full logo would be utilized in most applications. It will connect the existing visual stylized name we created for Jesse Blanco that accompanies the Eat It show logo. It embodies the same sophistication and simplicity of the brand translated into a format fitting a production company.
Brand Typeface
The core brand typeface is Futura. It is both classic and modern providing the perfect personality for representing the modern South. It includes a full font family, including a diverse range of options for various applications, providing both consistency and flexibility. It is a readily accessible typeface that most designers have access to preventing the need to pay additional licensing fees.
BRAND DEVELOPMENT
FINAL BRAND IDENTITY
