When Country Fayre bought out Pembroke Feeds they wanted a unified brand identity that represented what both companies stood for. I looked at the areas covered by both companies and decided on a simple animal silhouette logo that represented the animal groups they cater for. The logo is designed to work with both companies, just a slight name change differentiates them. I then went on to create a complete brand toolkit and used this to create marketing visuals, merchandise and much more.