The Brief:

Design a new identity for a triathlon coach. The company name is 'Morris Multisport Coaching'. The client wanted something that provided an at-a-glance snapshot of the sports she coaches. 

The client was really keen to incorporate turquoise and greys the colour of their favourite race suit and was really keen that the logo was neither too masculine or feminine. 

Moodboard supplied by the client:

I worked closely with the client before coming up with an identity that we felt suited her, her brand, and her message. We then narrowed this down to a few designs:

After choosing their preferred design and re-drawing it to ensure a high-quality finish, the client was very happy with her final logo design!