Handcrafted Video Thumbnails
Increasing the appeal and viewership of B2B Videos
As the head of marketing I have adopted an hands-on approach of creating most of the marketing materials myself.
This allows for faster iteration times, better results and testing of any given approach or strategy.
The problem with B2B videos is that tens of thousands are spent on a small amount of clips that get a limited return on investment in terms of viewership, engagement and conversions. A small amount of time based on handcrafting thumbnails can save your project from oblivion and get you to your goals.
In this instance, with the videos and custom made thumbnails we have reached our goals of helping the support and on-boarding team as well as doubling our conversion rate of our landing pages and successfully starting seeing conversions for our solution-specific landing-pages.
As the head of marketing I have adopted an hands-on approach of creating most of the marketing materials myself.
This allows for faster iteration times, better results and testing of any given approach or strategy.
The problem with B2B videos is that tens of thousands are spent on a small amount of clips that get a limited return on investment in terms of viewership, engagement and conversions. A small amount of time based on handcrafting thumbnails can save your project from oblivion and get you to your goals.
In this instance, with the videos and custom made thumbnails we have reached our goals of helping the support and on-boarding team as well as doubling our conversion rate of our landing pages and successfully starting seeing conversions for our solution-specific landing-pages.
