Robert Jakobson's profile

B2B SaaS Bespoke Menu with an Icon System

Accessible and Mobile-Friendly Menu
Improving B2B SaaS Conversion Rates with a Smarter Menu System
A keyboard and screen-reader friendly menu designed and implemented in code based on the Adobe Accessible Mega Menu.

The goals were to increase conversion rate, traffic to site sub-pages and the aesthetic appeal of our website. The new menu system has played an integral part in increasing our total traffic by more than 50% in 9 months and doubling the conversion rate.

B2B SaaS Bespoke Menu with an Icon System
Published:

B2B SaaS Bespoke Menu with an Icon System

Published: