Memorable is the title of a new collection by KROON, a newly established fashion brand from Luxembourg. We were asked to design a lookbook for the launch of the collection, using a series of photographies shot by Écoute Chérie. The concept revolves around the idea of dirtying a very technical structure with a naïve handwriting. The product images (digital) mix with the editorial images (film) in a single narrative flow.
The lookbook comes with a folded poster: the two objects are binded together using an x-cross rubber band. The cover was designed to visually interact with the poster, inviting the user to open the bundle in order to read the full title.