The Good Living & Candle
Identity, Packaging, Illustrations
The Good Living & Candle is a Shanghai-based organic lifestyle brand. The brand is about Fun, Traveling, Nature and Freedom. Interesting element with modern simplicity is very important to the identity and packaging design.
Illustration
Mascot is created by combining the fox and wings to Artic Tern to represent traveling, the curiosity and adventurous qualities in a quirky and imaginative way.
Candle label
Handwritten font is used to convey a crafty, organic, youthful and humanistic feeling, yet giving a hint of sophistication.
Packaging and wrapping paper
