Le Petit Saïgon
Identity
The sister branch of Le Garçon Saigon, Le Petit Saïgon, has opened on star street, Wanchai. The Vietnamese snack bar provides the neighbourhood a fast and healthy offering: take-away fresh banh mi sandwiches and freshly squeezed to order juices.
Inspiration: The Food
The snackbar focuses on its main element: the Banh Mi. The sandwich mixes the traditional french baguette with native Vietnamese ingredients.
By the 1950s, it was sold in its modern form by street vendors in Vietnam.
The Logo
The logo is inspired by the old French retro style with a contemporary twist. The colour versions are created to show the vibrancy of the brand.
Collaterals
Quirky fun illustrations depicting everyday life scenario with baguette - main ingredient of Banh Mi.
