Chido & Padre's Baja Mexicana
Creative challenge:
To create a brand system that embodies a minimalist interpretation of the traditional Otomi (Mexican fabric print) style. Must include the likeness of a dove (Chido) and a donkey (Padre). Also, to develop a diverse and vibrant color palette to complement the black/white logo.
To create a brand system that embodies a minimalist interpretation of the traditional Otomi (Mexican fabric print) style. Must include the likeness of a dove (Chido) and a donkey (Padre). Also, to develop a diverse and vibrant color palette to complement the black/white logo.
Deliverables:
Circular logo
Linear exterior sign logo using a different type style, while remaining visually connected to the circular logo
Business card design and template design
Menu design for 5 menus (Brunch, Lunch, Dinner, Drinks, and Tequila)
Banner design
Brand guidelines document (not shown here)
Circular Logo
Linear Logo and Banners (Building Exterior)
Menus
Business Cards