Brand Identity: KnoxFash: Knoxville Fashion & Style Lovers Meetup Group
After taking over organizing the Knoxville Fashionistas Meetup group, I created a brand identity that was modern, clean, and less "fashionista", all without making it so that the 70+ members of the original group feel alienated or like it was a different group. More graphics can be seen at www.knoxfash.com.