PENDULUM THEORY
YEAR OF COMPLETION / 2018
Pendulum Theory is a street wear brand that was inspired by the spirit of graffiti and street art. The brand aims to increase youth engagement in Malaysia politics. The design of the clothing piques the attention of Malaysian youngsters by using a fusion of the traditional and modern textile design, which is batik and camouflage that can make the brand stand out from the street clothing market. The pendulum in the brand name is a metaphor for impact resulting in a response that happens somewhere down the line, signifying change through soft and indirect powers.
CONCEPT OF THE BRAND NAME:
Pendulum theory was originally a noun in psychology, mainly to describe the high end of human emotions swinging phenomenon. When the initial position of the pendulum is higher, according to the principle of kinetic energy and potential energy transformation, the higher the position it can reach after reaching the lowest point, this is the general physical description of the pendulum effect. This theory remind us the higher his social status in social life, the greater his or her effect on society will be. Therefore, those in high positions must always pay attention to their own right that holding inside their hands. If he can use his power to do good for the country and people, then his position can go as high as possible.
THE COLLECTION:
Politikaly Incorrect 2017/2018
T-shirt collection
Bandana with packaging
1. WAR FOR PEACE
This piece is talk about the necessity to be aggressive in pushing for a agenda that champions peace for the nation. The visual showing a tessellation of camo prints with a dove silhouette as each of the camo patch.
This piece is talk about the necessity to be aggressive in pushing for a agenda that champions peace for the nation. The visual showing a tessellation of camo prints with a dove silhouette as each of the camo patch.
2. THE SUPREME RACE
The idea in this piece suggests that there is no race more superior than the unison of all races in Malaysia. The visual showing a tessellation of camo prints with many hand that different skin colors joining each other as a powerful chain pattern.
The idea in this piece suggests that there is no race more superior than the unison of all races in Malaysia. The visual showing a tessellation of camo prints with many hand that different skin colors joining each other as a powerful chain pattern.
3. WAVE OF CHANGE
The idea of this piece suggest that there are necessary changes of mindsets are required to move the nation forward. The visual showing a tessellation of camo prints with wave design that symbolize our Malaysia flag “Jalur Gemilang” color and element.
The idea of this piece suggest that there are necessary changes of mindsets are required to move the nation forward. The visual showing a tessellation of camo prints with wave design that symbolize our Malaysia flag “Jalur Gemilang” color and element.
CORPORATE IDENTITY
This is the corporate identity stationary set of Pendulum Theory. The corporate color of the brand is gold color and green color. Gold color is associated with illumination, which symbolize looking forward to the better future of Malaysia. Green color is the color of life, which represents renewal, harmony and energy, symbolize the power of youth.
Corporate identity stationary set of Pendulum Theory.
Look book
