CHINESE NEW YEAR
Share your happiness and celebrate joy with beloved ones.
The Chinese New Year is a joyful occasion marking the start of a new year on the traditional Chinese calendar. For centuries, the holiday has been a time where every son and daughter fulfil their piety by travelling back to their hometown, where streets were packed with children setting off fireworks, and windows of each household was adorned with intricate paper-cut stickers. As modern city dwellers, the Chinese New Year is celebrated in a rather different way.
TSUBAKI’s greeting card design breaks away from the norm by embracing cool colours of green, purple, and turquoise instead of the traditional red. The design embraces the shift in perception of the modern-day Chinese New Year. For instance, cherished moments of the festival are depicted in modern illustrations featuring the iconic lion dance, Chinese New Year elements, fireworks, and so on.
Though the culture of celebration of the Chinese New Year has evolved over time, its essence remains the same – that is, to celebrate with loved ones as the msessage goes. Printed on a 350gsm chipboard, the greeting card is coated in Pantone colours of turquoise and violet, topped off with rose gold hot stamping.
Printing & Finishing /
350 gsm Chipboard, Pantone turquoise, Pantone Violet + Rose Gold stamping