El Suau, Juice Bar & Coffee Shop.
El Suau, Juice Bar & Coffee Shop.
Identity and Brand Concept. Maria Cardús, 2017.


El Suau is one of the few cool places in our city where you can find true natural smoothies and high-quality infusions. This is why I thought that the brand concept should refer to taking time for yourself.

I pretended to represent the ‘fresh product’ idea in another way. Instead of using concepts as 'green' and 'eco', I thought that mixing soft-colors palette with high-bright color tones in combination with a sixties smoothie‘s graphic inspiration might bring me an interesting result.

El Suau, Juice Bar & Coffee Shop. Maria Cardús. 2017. Brand concept & business strategy, naming and tagline, corporate identity, original illustration and graphic, editorial and retail design.



El Suau emprenia la idea de Juice Bar i alhora Coffe Shop a Sabadell. Un lloc on poder prendre un smoothie natural o una infusió de gran qualitat acompanyada d’un pastís desorbitant. El concepte de marca havia de seguir doncs, la idea de ‘prendre’t el teu moment’.

Alhora, la referència directa a la cartelleria americana de l’smoothie dels anys 60 tractada des dels tons pastel em permetia gran qualtitat d’aplicacions a nivell gràfic per a desenvolupar la identitat visual.

El Suau, Juice Bar & Coffee Shop, Maria Cardús. 2017. Estudi, concepte i estratègia de marca, naming, identitat corporativa, il·lustració, disseny editorial i de pàckaging i adequació de la marca a l’espai.
thanks for watching ;)

you can also find me on instagram, linkedin and facebook and at info@carlagarcia.net
El Suau, Juice Bar & Coffee Shop.
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El Suau, Juice Bar & Coffee Shop.

Brand Concept & Identity for a Juice Bar.
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