Food & Mambo.
Identity and Brand Concept. Marta Alsina, 2018.


Food & Mambo is based in an original food event design concept. They cook to communicate. In fact, Food & Mambo designs every social event from a different point of view, adding rhythm and emotion into a entire gastronomic experience.

In this way, the main message of the brand had to show all this rhythm through color’s palette identity. The retro graphics of Mambo’s decade in New York brought me a lot of inspiration.

Food & Mambo, Marta Alsina, 2018. Visual identity, brand’s guidelines and apparel.


Food & Mambo és un concepte diferent de càtering. És de fet, una manera de comunicar a través del menjar. Food & Mambo consisteix en dissenyar un event gastronòmic adaptat per a cada client, on la posada en escena, el ritme i l’emoció de l’àpat configura una experiencia completa pel comensal.

Com el naming -donat pel client- indica, Food & Mambo és color, ritme i sabrosura, on l’experiència global del comensal predomina per sobre de la resta. La identitat de marca, doncs, havia d’intentar transmetre tot aquest ritme a través del color. L’imagotip del projecte sintetitza la forma de la maraca i la vista del plat des d’una perspectiva zenital.

Food & Mambo, Marta Alsina, 2018. Identitat visual i aplicacions gràfiques per a la marca.
Apparel Mockup: Adidas / Background illustration: Elisabeth Twining.
Apparel Mockup: Adidas / Background illustration: Elisabeth Twining.
thanks for watching ;)

you can also find me on instagram, linkedin and facebook and at info@carlagarcia.net
Food & Mambo.
1
41
0
Published:

Food & Mambo.

Brand Concept and Identity for Food Event Designers.
1
41
0
Published:

Tools

Creative Fields