My idea for the logo was something very clean and bold and the name lended itself to clear metaphors like the on/off button as well as wheels to suggest luggage, movement and dynamism.

The range of products comes in a wide variety of colors, so we decided to have the logo set in a non intrusive grey that can be easily combined with other colors. The logo can nevertheless be applied in large size on white background to ensure brand recognition.

The client is bound to maintain its current packaging type and size at the moment so I had to build around this, although there is space for improvement in size and materials.