A logotype and branding elements had to be created for this new agency that tracks influencers performance. I chose to use elements inspired by data charts and infographics as well as a clear, simple and effective typeface. The colors needed to give an airy and yet dynamic feel.
Standard logotype.
Simple version for small sizes
For the first time I decided to use stylescapes to quickly give an idea of the look and feel without going too far into details at that early stage. This proved to be a very fast and easy approach between all team members.
Other versions were considered as well, this is one of them.
