Programmaticon is a cycle of conferences about programmatic marketing held every year in Vienna. Looking for a more solid branding than the previous years, E-Dialog hired me to do the art direction for this project and to create key visuals. I must say that this was a very interesting project and the E-Dialog team was a pleasure to work with.
Key Visual 1
Key Visual 2
Early versions. We decided to stick to the bright backgrounds and to use the blue version to feature key speakers at the conference.
A complete style guide had to be developed to ensure that the branding remains consistent in advertising banners, printed material, tickets, etc.
Dynamic advertising banners
Pre-roll video
Pre-roll video
Pre-roll video
