Father's Day film
Ford Driving Moments
Background
Ford often focusses on vehicle launches in its communications. But the brand is an important part of many people’s day-to-day lives. So we wanted to capture and present some of those charming, funny, or awkward in-car moments that we can all recognize and relate to. The aim: to illustrate the human side of Ford and give people a warm-and-fuzzy feeling towards it.
Sibling Rivalry film
Strategy
We produced a series of content films featuring slice-of-life ‘driving moments’, designed to live on social media. We selected the best, most insightful moments to highlight. But we also used key dates on the calendar as additional inspiration and to help promote the films tactically. For example, Christmas for ‘designated driver’, the start of the school summer holidays for ‘sibling rivalry’…
All by Myself film
Creative idea
From inexperienced young drivers out with their parents, to rowdy passengers haranguing the sober designated ‘chauffeur’: we pointed a simple, dashboard-mounted camera at people inside a Ford and recorded them doing what came naturally.
Designated Drivers film
Results
On ‘sibling rivalry’ alone we saw a 68% engagement rate, whilst ‘Father’s Day’ has clocked up over 10.2M views. Given that the numbers prove the success of the films, it’s perhaps no wonder we’ll be producing more.
First Kiss film
First Time Passengers film
First Time Passengers: Gaynor's Story
Father's Day 2019 film
