Ford Ranger Raptor: Total Domination
Total Domination

Background
The New Ford Ranger Raptor is the toughest, highest performing version of Ford’s best pick-up. In short, it’s hardcore. And our task was to make some noise around a big piece of news: this beast will arrive in Europe around mid 2019.
Strategy
Raptor was deemed badass enough to be included in the much-anticipated new Forza Horizon 4 game. So, what better place to unveil this ‘super pick-up’ than at the Mecca for gamers: Gamescom. Sounds obvious when you think about it. But Ford is the first ever car manufacturer to reveal a vehicle at this huge event. 
Creative Idea
Ranger Raptor is a high-performance pick-up with a dominant presence. That's why our vision was to show Raptor intimidating a range of other vehicles into submission, beating them in the very terrain they’re supposedly designed for.
Execution
Jamal Hameedi, Chief Engineer, Ford Performance said that Raptor is “…like a motocross bike, snowmobile and an ATV rolled up into a pickup truck.” And inspired by that description, we brought it to life by pitching Raptor against these types of vehicles and others like them in an epic-looking Austrian quarry. Hells Angels, monster-size trucks, chases, a truck getting air, explosions… This two minute content film has them all.  
Ford Ranger Raptor: Total Domination
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Project Made For

Ford Ranger Raptor: Total Domination

Our vision was to show Raptor intimidating a range of other vehicles into submission, beating them in the very terrain they’re supposedly designe Read More
12
231
0
Published:

Creative Fields