ReRendezvous
One of the most influential driving films of all time: reimagined in 360 VR, featuring Ford Mustang. Experience the same audacious ride, through the same streets, in partnership with the same legendary director – Claude LeLouch.
The History
In 1976, Claude Lelouch’s C’était un rendez-vous caused a sensation. Depicting a vivid, thrill-ride through Paris in the early hours, it remains one of the most famous motoring movies of all time.
Now
So what better way to celebrate the ferocious power of the Mustang than to recreate the film? Working with LeLouch and sticking to the original route as faithfully as possible (many of the roads are now dead-ends, or non-existent), ReRendezvous takes the maverick spirit of the original and makes it contemporary through 360 VR. Flying by the Arc de Triomphe, past Le Louvre, before cruising to the Sacré-Cœur. ReRendezvous is an immersive, edge-of-your-seat tour of Paris at its most exhilarating; and a truly novel take on remastering classic cinema.
Launch and Scale
Teaming up with heavy-weight tech partners – Mashable, Facebook and YouTube – ReRendezvous premiered on the 17th of February, supported by a suite of rich-media assets. Authentically nodding to the style of classic cinema advertising, ReRendezvous brings cinema heritage to a new audience. Additionally, using 360 outstream, the film features across a host of premium publications in collaboration with TEADS.
In His Own Words
According to Claude Lelouch, the man behind the movie: ‘C’etait un rendez-vous was a first in 1976, nobody had ever filmed an urban drive like it. So I was thrilled by the prospect of recreating this high-octane short using the very latest technology: making it even more immersive.’ Claude Lelouch
