A logo design project for one of the nation’s most innovative and surprising performance artists and cultural entrepreneurs. This case study shows the evolution of the signature design logo for Lucia Neare. Her work is entrancing, magical, and impossible to categorize. I explored many directions, looking at the range of contemporary and classical styles that could best capture the spirit of her work.

Above, the progression towards the final direction, in a more European and traditional style, and below, the logo in use.

This project was a delight to work on, and an ideal place to use custom letterforms. No standard font could ever capture the magic of this artist and her work. To see more case studies of logos visit the projects in the typographic section of my portfolio, and subscribe to my blog, where I post various projects in process.

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