Screaming Deals: Larry H. Miller Dodge Ram Tucson

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“Screaming Deals”
Larry H. Miller Dodge Ram Tucson Campaign

Standing out from the crowd and finding a clear, recognizable brand are challenges that every car dealer faces, including Larry H. Miller Dodge Ram Tucson. To solve both problems while also telling customers why Dodge Ram Tucson is the best place to buy their vehicles, we created the Screaming Deals Campaign.

The ads feature regular people so impressed by the deals that they let out a long, piercing scream, causing mayhem and hilarity in its wake.

Screaming Deals has primarily appeared on television, where a combination of humor and low price messaging has made ads that rise above traditional dealerships noise. The resulting success for the dealership and extension of the campaign has proven the value of a good brand.

Client: Larry H. Miller Dodge Ram Tucson | Agency: Saxton Horne Communications

Creative Direction: Kimball Carter | Copywriting: Kimball Carter, Ryan Croker
Video Production and Direction: TJ Packer, Abraham Sloan