Role
Pouline Atencio: Concept, Art Direction, Design.
Client
Generali Insurance
Agency
Ogilvy & Mather, Madrid
Results
PR/Social with a 98% positive sentiment towards the Generali brand.
Appeared on prime time on several spanish TV channels.
Earned a 45% brand recognition increase on PR and media.
Helped Asturians to continue enjoying their forests.
Awards
Cannes Lions. Shortlist. 3 Scores.
Eurobest European Advertising Festival. Silver.PR.
El Ojo de Iberoamérica. Silver. Design.
EL Ojo de Iberoamérica. Silver. PR.
Club De Creativos CdC. Silver. Innovation.
Club De Creativos CdC. In book. Innovation.
Art Directors Club - Europe. Nomination. Environmental Design.
