RAY DONOVAN S1 | SOCIAL CONTENT
SHOWTIME
A targeted launch attracted web-savvy viewers by with an influencer campaign and on-set video diaries, while a Facebook Q&A with Ray Donovan’s Kate Moennig converted fans of her previous role on The L Word.
Stop-Motion teasers
After the success of Dexter’s micro-content campaign, Showtime worked with Vine Meagan Cignoli, who helped promote the series to over two million fans.
SHO VIDEO DIARIES: in the ring with POOCH HALL
Before playing Liev Schreiber's half-brother on Ray Donovan, Pooch built an active fan base from his role as Derwin Davis in BET's The Game. In a series of video diaries, Pooch stepped in to give fans a tour and meet some of his co-stars, including Schreiber and Jon Voight.
KATE MOENNIG FAN Q&A
Before the show’s inaugural airing, an informal Facebook Q&A with Ray Donovan's Kate Moennig targeted LGBT influencers and fans of her role on Showtime's award-winning drama The L Word. The original call-to-action on Facebook received over 700 responses.
