VINYL GRAMMY AWARDS SNAP ADS
To promote the series premiere of HBO's Vinyl, three 10-second Snap ads were designed to fold seamlessly into Snapchat's GRAMMY Awards live story. 10 creatives across two teams collaborated to design graphic elements that would appeal to the Snapchat power user.
The pre-premiere ads reached over 4 million users on GRAMMY Night, and additional assets ran on Vice’s Discover Network during the week. | View full campaign