Vinyl | Series Launch
VINYL SERIES LAUNCH
HBO

Custom spots and social content drove over 500K viewers to Vinylcuts.nyc, a slick web ‘zine designed to help fans unpack New York City’s most beloved era.

Press: NMEThe DrumFueled
Awards: FWA, AwwwardsWebby Finalist, Emmy Nominee
Vinylcuts On-Air Promotion
This unique transmedia experience warranted promotional material that felt native to each platform. A 20-second promo ran after episodes on-ar, while a more robust video featuring the site’s UI was stitched to episodes on streaming platforms. 
Vinyl Liner Notes
To compliment moments from the series, short explainer videos featuring iconic imagery from Getty’s editorial archives bookended issues of Vinylcuts.nyc.




On-Air Promo Graphics
Bobby Chang

AGENCY
Let's Build

HBO Design & Production
Lynn Kim
Miro Yoon
Vinyl | Series Launch
1
123
1
Published:

Vinyl | Series Launch

Vinyl | Season 1, HBO, 2016
1
123
1
Published: