Vinylcuts On-Air Promotion
This unique transmedia experience warranted promotional material that felt native to each platform. A 20-second promo ran after episodes on-ar, while a more robust video featuring the site’s UI was stitched to episodes on streaming platforms.
Vinyl Liner Notes
To compliment moments from the series, short explainer videos featuring iconic imagery from Getty’s editorial archives bookended issues of Vinylcuts.nyc.
