Paulo Cholla's profile

Day of Doing Good

Paulo Cholla
•
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual

Day of Doing Good
Dia do Bem-Fazer
Branding • Visual Identity • UX/UI
Client: InterCement
InterCement came to us with a challenge to create Day of Doing Good’s identity, a social project from InterCement Institute focused on communities in cities which InterCement has active factories. 

The goal was to create an identity that would highlight all the work developed by the institute, but far from an welfare approach. The identity can be used for any volunteer work theme: improving communities, painting of children's playground, book donation, blood donation, inclusion of people with disabilities – São Paulo’s 2017 theme.



SKETCHES
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual

CONCEPT
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual

LANGUAGE VARIATIONS + COLORS
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual


PRINT/DIGITAL SUPPORT MATERIAL
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual
     
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual
     
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual


VOLUNTEERS AND KIDS
DAY OF DOING GOOD 2017
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual
art direction branding visual identity social volunteer intercement inclusion colors corporate key visual
Day of Doing Good
Published:
Paulo Cholla's profile

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Paulo Cholla's profile
São Paulo, Brazil

Day of Doing Good

InterCement brought us a challenge to create Day of Doing Good’s identity, a social project from InterCement Institute focused on communities in Read More

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives