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    InterCement brought us a challenge to create Day of Doing Good’s identity, a social project from InterCement Institute focused on communities in … Read More
    InterCement brought us a challenge to create Day of Doing Good’s identity, a social project from InterCement Institute focused on communities in cities which InterCement has active factories.  The goal was to create an identity that would highlight all the work developed by the institute, but far from an welfare approach. The identity can be used for any volunteer work theme: improving communities, painting of children's playground, book donation, blood donation, inclusion of people with disabilities – São Paulo’s 2017 theme. Read Less
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Day of Doing Good
Dia do Bem-Fazer
Branding • Visual Identity • UX/UI
Client: InterCement
InterCement came to us with a challenge to create Day of Doing Good’s identity, a social project from InterCement Institute focused on communities in cities which InterCement has active factories. 

The goal was to create an identity that would highlight all the work developed by the institute, but far from an welfare approach. The identity can be used for any volunteer work theme: improving communities, painting of children's playground, book donation, blood donation, inclusion of people with disabilities – São Paulo’s 2017 theme.



SKETCHES

CONCEPT


LANGUAGE VARIATIONS + COLORS



PRINT/DIGITAL SUPPORT MATERIAL
     
     


VOLUNTEERS AND KIDS
DAY OF DOING GOOD 2017