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    By the end of 2017, I took part into a User Experience Bootcamp at Tera. Everything we learned in class was used in a real startup case, that we … Read More
    By the end of 2017, I took part into a User Experience Bootcamp at Tera. Everything we learned in class was used in a real startup case, that we worked for two months. My group was assigned to work with EduqMais, an amazing project from MGov that focus on bringing parents closer to their children's education (public school only), by sending free text messages (nudges) to their phones. They launched a pilot in 2016, in São Paulo, and it was successful. Students from schools that took part in the pilot had better grades, over 86% of parents approved the project and had great experiences because of it. So, why couldn't EduqMais replicate it's successful model when it went for other areas of the country, outside São Paulo? This was the challenge that was briefed us and we tried to resolve during our bootcamp. We had an extense project, that had Design Thinking, research, personas, UX valuations, user journey, CSD matrix, effort/impact matrix, low and high fidelity prototypes, user interface, usabiilty tests and iterations. Read Less
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EduqMais
UX/UI
Client: EduqMais / MGov


No final de 2017, participei de um Bootcamp de User Experience Design na TeraO conhecimento aprendido nas aulas era aplicado em um case real de uma startup, que nos acompanhou durante os dois meses de aprendizado. Meu grupo trabalhou com a EduqMais, um projeto incrível do MGov que trabalha a inclusão de pais na educação de seus filhos da rede pública de ensino, através do envio de mensagens SMS (em formato de nudges) gratuitas. 

O projeto piloto, realizado no Estado de São Paulo em 2016, foi um grande sucesso. As escolas que participaram do projeto tiveram um aumento nas notas dos alunos, mais de 86% dos pais e mães aprovaram o projeto e disseram ter experiências positivas com ele. Mas então, por que o EduqMais não conseguia escalar ao sair de São Paulo, e replicar seu modelo de sucesso?

Este foi o desafio que recebemos na reunião de briefing e que tentamos resolver durante o curso. Fizemos um projeto extenso, iniciado com Design Thinking, pesquisa, definição de personas, avaliações de UX, jornada do usuário, user stories, matriz CSD, matriz de esforço/impacto, prototipagem em baixa e alta fidelidade, layout de interface, teste de usabilidade e iterações. 

By the end of 2017, I took part into a User Experience Bootcamp at Tera. Everything we learned in class was used in a real startup case, that we worked for two months. My group was assigned to work with EduqMais, an amazing project from MGov that focus on bringing parents closer to their children's education (public school only), by sending free text messages (nudges) to their phones.

They launched a pilot in 2016, in São Paulo, and it was successful. Students from schools that took part in the pilot had better grades, over 86% of parents approved the project and had great experiences because of it. So, why couldn't EduqMais replicate it's successful model when it went for other areas of the country, outside São Paulo?

This was the challenge that was briefed us and we tried to resolve during our bootcamp. We had an extense project, that had Design Thinking, research, personas, UX valuations, user journey, CSD matrix, effort/impact matrix, low and high fidelity prototypes, user interface, usabiilty tests and iterations.


DEFININDO OBJETIVO / TIME TO SET OUR GOAL​​​​​​​

Após o trabalho de pesquisa, muita discussão e muitos post its colados e descolados, definimos qual problema seria atacado: o engajamento de diretores no projeto. Resolvemos criar um aplicativo que facilite o trabalho do diretor: ele pode convidar a equipe da escola para ajudar no cadastro de alunos. O app vai facilitar o envio de mensagens personalizadas da escola - que não são relacionadas com o conteúdo enviado pelo EduqMais - e também vai ser uma ferramenta de contato direto com os pais, dando mais poder aos professores, que podem conversar com os pais assuntos específicos sobre cada aluno. 

After our research work, lots of brainstorming and post its, we could set our main goal: improve school principals engagement in the project. Our approach was to create an app that would make the principal's work easier: one could invite the school staff to help adding students into the app database. It will make easier to send customized messages from the school (not the ones curated by EduqMais) and will also bring teachers closer to parents, allowing them to send messages on specific topics on each student.




PROTÓTIPO / PROTOTYPE