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    When our client came to us, he had only an ideia in his mind: an ecommerce for selling healthy food from his farm in Curitiba (PR). No name, no b… Read More
    When our client came to us, he had only an ideia in his mind: an ecommerce for selling healthy food from his farm in Curitiba (PR). No name, no branding ideias, nothing. We started this project from zero. First thing we came up with was the name: Leve Eu. The word Leve plays with two different meanings in portuguese: bring and light. The identity should communicate key elements for the brand: Fresh • Healthy • Practical • Tasty • Human • Friendly Our approach was to work with illustrations that had this friendly style, a mix between vector shapes and watercolor. We selected brushes and fabric images for creating textures, in order to create a more friendly and fresh look. We designed a custom hand lettering for the logo, so we came up with something unique and human. Leve Eu is a local ecommerce at the moment, only for Curitiba city area. Nonetheless, we took some time to analyze and study 5 national major players in the business of healthy food delivery. Here are some questions we asked ourselves: • How do they organize product categories? • How do they display the menu? • How do they present the product? • What is the art direction for photos? • What kind of information does the costumer want to find? • What is the entire flow from picking a product until checkout? This process allowed us to take valuable insights on this particular niche and guided the team into creating a better and more relevant shopping experience for customers. Read Less
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Leve Eu
Branding • Visual Identity • UX/UI
Client: Leve Eu

When our client came to us, he had only an ideia in his mind: an ecommerce for selling healthy food from his farm in Curitiba (PR). No name, no branding ideias. We started this project from zero. First thing we came up with was the name: Leve Eu. The word Leve plays with two different meanings in portuguese: bring and light. The identity should communicate key elements for the brand:


Our approach was to work with illustrations that had this friendly style, a mix between vector shapes and watercolor. We selected brushes and fabric images for creating textures, in order to create a more friendly and fresh look. We designed a custom hand lettering for the logo, so we came up with something unique and human.














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