The Client: Thrasher is an Omaha-based construction company that provides residential home repairs, from basement waterproofing to radon mitigation.

The Objective: Thrasher has the goal of establishing itself as a thought leader and educational resources, not only for the products and services they provide, but on broader topics relating to home repair, upkeep and safety issues that their customers face. The objective of this short animation and the blog post it appears in on the Thrasher website is to give viewers a quick, simple intro on the topic of indoor air quality, including what impacts it and solutions for its improvement.

The Solution: This video represents the first of a series on indoor air quality, to be released throughout 2018. This project required in-depth study to adequately understand the source material, development of a script to cover all of the major touch points, art direction for the animation style, animating the sequence, writing the accompanying blog post, and recording the voice over track.